6 Best Sales Training Courses to Close More Deals

Let's talk about the elephant in the room: most sales training is terrible.

You've probably sat through at least one workshop where some guy in a too-tight suit screamed "ABC—Always Be Closing!" while pounding his fist on a whiteboard. Or watched endless role-plays where everyone pretended to be interested while secretly checking their phones.

Here's what I've learned after a decade of testing sales courses: the best sales training doesn't feel like sales training. It feels like learning to have better conversations, build genuine relationships, and create value so compelling that buying becomes the obvious next step.

The six courses below take that approach. They're from people who've generated real revenue—millions and millions of dollars—not from selling courses about sales, but from actually closing deals. And then, because they're generous humans, they documented their exact processes so you don't have to figure it out through expensive trial and error.

Let's dive in.

1. Market Like a CEO by Jereshia Hawk

What It Is: Strategic messaging and positioning for entrepreneurs selling high-ticket offers

Jereshia's background is wild. She was a civil engineer managing a $400 million pipeline project—one of the youngest leaders in her company. Then she shifted into coaching and built a $2 million business in under four years using organic marketing. No paid ads. Just strategic messaging and positioning.

This course teaches you how to evolve your marketing to match your evolved business. Because here's the problem: you've raised your rates, refined your offer, maybe even built authority—but you're still talking like you did when you started.

Pros:

• Psychology-focused approach: Learn how decision-making changes when someone's considering $10K+ versus $297
• Five comprehensive modules: Covers visibility rules, high-ticket messaging foundations, buyer psychology, messaging mindset shifts, and CEO-level content creation
• Practical implementation tools: Client Snapshot Template and custom ChatGPT prompts turn theory into action
• Strategic, not just tactical: You're learning to think like a CEO about messaging, not just copy Instagram captions
• Proven organic methodology: Jereshia generated $1.4 million with lean operations and high profit margins

Cons:

• Best for established businesses already selling premium offers ($4K+)—if you're still at lower price points, you're not quite ready
• Heavy social media focus; less applicable if you prefer other marketing channels
• Analytical teaching style (engineering brain) might feel dry if you want more energy and emotion

Best For: Experienced service providers who've raised rates and need messaging that attracts clients matching that premium positioning. Perfect for entrepreneurs with engaged followings that aren't converting at the level they should.

My Take: This is what separates amateurs from professionals in high-ticket sales. Jereshia doesn't give you swipe files or templates—she teaches you to think strategically about messaging at every buyer stage. The three levels of buyer identity shifts alone (Module 3) transformed how I approach content. If you're tired of attracting price shoppers instead of value buyers, this recalibrates your entire approach.

Get it here: https://coursesdrop.com/course/market-like-a-ceo-by-jereshia-hawk/

2. 100K Offer System 2.0 by Kathryn Porritt

What It Is: Framework for creating and selling six-figure client packages

Forbes calls Kathryn Porritt the "$100K Offer Strategist." She's helped thousands of coaches, consultants, and service providers transition from high-ticket ($10K-$20K) to ultra-premium ($100K+) pricing.

This isn't incremental improvement—it's category-of-one positioning where you're not competing on price because you're the only option at your level.

Pros:

• Six strategic modules: Perfect Offer Construction, Dream Client ID, Invitation System, Iconic Brand Positioning, Luxury Sales System, Luxury Marketing Mastery
• Documented success at scale: Thousands have used this exact system to land $100K+ clients
• Luxury sales psychology: The sales process at $100K is fundamentally different—this addresses those nuances
• Comprehensive resources: Workbooks, case studies, and bonus trainings previously only available to mastermind clients
• Founder's track record: Kathryn built two multi-million dollar global companies and authored a book with Penguin-Viking

Cons:

• Prerequisite confidence required: If you haven't successfully sold $10K-$20K offers, this will be premature
• Big mindset leap needed—many aren't ready to charge $100K for anything
• Iconic positioning requires bold differentiation, which isn't everyone's comfort zone
• Investment intensive: you'll need resources to implement at this level

Best For: Proven service providers ready to work with fewer, higher-caliber clients at significantly elevated price points. Established entrepreneurs willing to position themselves as icons rather than competitors.

My Take: This is advanced chess, not checkers. Kathryn doesn't coddle you or promise it'll be easy. She shows you exactly how to create a category of one—which is the only way to command six-figure pricing without constant justification. The Invitation System (Module 3) alone is worth the investment if you're tired of begging for sales calls. Just know this isn't for dabblers—it requires unshakeable belief in your transformation capacity.

Get it here: https://coursesdrop.com/course/100k-offer/

3. Offer Engineering by Ross O'Lochlainn

What It Is: Systematic approach to creating premium offers that sell using Google Docs

Ross is a former Intel engineer who brings analytical thinking to sales. He's generated $500K from a single offer using nothing but a well-structured Google Doc. No webinars. No launches. Just stellar offer engineering.

The premise is simple: if your offer is structured correctly, you don't need elaborate sales theater. The offer sells itself.

Pros:

• Five focused modules: Foundation, Offer Doc Structure, $500K template breakdown, $18K premium offer example, Value Amplifier techniques
• Actual working templates: Not inspiration—the real Google Docs Ross uses to close deals
• Anti-launch methodology: Build an "Open Every Day" system that generates consistent revenue without campaign cycles
• Ethical value stacking: Five methods to amplify value without fake "$50,000 in bonuses" nonsense
• Proven simplicity: Ross runs a two-person $750K profit/year business working two days per week on delivery

Cons:

• Minimalist approach won't appeal if you love elaborate marketing campaigns
• Requires confidence in your offer—Google Docs have nowhere to hide behind production value
• Less about lead generation, more about conversion once you've got warm prospects
• Engineering mindset might feel dry for emotional, creative personalities

Best For: Course creators and consultants tired of the launch hamster wheel. Service providers who want consistent sales without constantly being "on." Anyone ready to compete on value rather than hype.

My Take: This is the antidote to marketing complexity. Ross proves that stellar offer engineering beats flashy funnels every time. I especially love Module 5 (Value Amplifier)—it teaches you to legitimately stack value in ways prospects genuinely care about. The Golden Rule of Offers alone could save you from launching a dud. Clean, systematic, refreshingly simple.

Get it here: https://coursesdrop.com/course/offer-engineering/

4. Offer Vault Plus by Elise Darma

What It Is: The C.A.S.H.I.E.R. Method for creating low-ticket offers that naturally fill high-ticket programs

Elise went from nearly bankrupt to generating $10+ million in online sales. Her Story Vault offer—priced at just $27—generated over $1 million in year one. She understands low-ticket done right.

The insight? Low-ticket buyers who experience transformation become your warmest high-ticket leads. But only if you engineer the ascension path correctly.

Pros:

• Seven-module comprehensive system: Builds from audience creation through offer delivery
• Speed-focused framework: Design and launch offers in days/weeks, not months
• Works with small audiences: Proven effective even under 1,000 followers
• Multiple revenue streams: Create an offer ecosystem that generates predictable income
• Extensive student base: 56,487+ across Elise's programs with documented results
• Realistic bonus content: "Creating Courses Reality TV Show" shows the messy real process

Cons:

• Low-ticket focus ($27-$97) won't appeal if you're only interested in high-ticket sales
• Instagram-heavy; requires adjustment if you prefer other platforms
• The "Starter Pack" might be too basic if you've already built an audience
• C.A.S.H.I.E.R. acronym feels slightly gimmicky (though the methodology is sound)

Best For: Entrepreneurs who want to create multiple income streams without calendar overload. Service providers transitioning from purely 1-on-1 work. Anyone with limited time needing straightforward systems that work.

My Take: Elise's approach is practical and unsexy in the best possible way. She's not promising overnight millions—she's showing you how to build an intelligent offer ladder. I appreciate the transparency (the reality TV bonus showing failed attempts and pivots). Her partnership with Later (1M+ customers) and Teachable proves she operates at scale. The private podcast feed is clutch if you're learning during commutes.

Get it here: https://coursesdrop.com/course/offer-vault-plus/

5. The 7 Figure Offer Suite by Becky Keen

What It Is: Comprehensive system for transitioning from 1-on-1 work to scalable, high-converting offers

Becky's a Master Certified Coach who's helped 1,000+ clients transform their businesses. This program addresses the entrepreneur's perpetual dilemma: making decent money but trading every dollar for hours of your life.

Seven-figure growth requires scalable offers, not just more hustle.

Pros:

• Seven strategic modules: Offer Architecture, Market Research, High-Converting Structures, Pricing Strategy, Sales Page Templates, Launch Blueprint, Scaling Systems
• Comprehensive pricing deep-dive: Module 4 dedicated entirely to confident pricing using value-based techniques
• Done-for-you templates: Sales pages, messaging formulas, launch sequences
• Proven client results: Students report 4x income increases, 6x business growth
• Host of "Secrets of a 7-Figure Coach": Demonstrates ongoing expertise and thought leadership

Cons:

• Substantial content (4.72GB)—not a weekend crash course
• Heavy emphasis on courses and group coaching; less applicable for physical products or e-commerce
• Some foundational concepts overlap with other offer creation courses
• Best for established entrepreneurs, not absolute beginners

Best For: Coaches and consultants tired of selling 1-on-1 packages who are ready to leverage time through scalable programs. Business owners who've validated expertise but haven't figured out packaging at scale.

My Take: This feels like MBA-level business strategy applied specifically to knowledge commerce. Becky systematically walks you through building an entire offer suite—not just one product, but an ecosystem. The Market Research module (Module 2) prevents you from creating offers nobody wants. The Pricing Strategy content is particularly strong if you've been undercharging from insecurity. Thorough, strategic, designed for serious business transformation.

Get it here: https://coursesdrop.com/course/the-7-figure-offer-suite-by-becky-keen/

6. CEO Academy by Xtina Harmsworth

What It Is: Six-month intensive combining personal branding, social sales, and emotional intelligence training

Xtina built a seven-figure empire through organic social media—no ads, just strategic personal branding and authentic connection. As a former celebrity makeup artist who styled 75+ media personalities, she understands visibility and positioning at the highest levels.

This is comprehensive, intensive, and unapologetically demanding. Not a course—a transformation program.

Pros:

• Live weekly training sessions: Direct access to Xtina with Q&A for personalized guidance
• Proven student results: $165K single-day sales, $100K+ revenue increases, consistent $10K+ months
• Massive bonus package: Seven programs including 5-Day Story Slay, Getting Paid FORREELZ, $10K Black Friday Bootcamp, Millionaire's Desk Money Mindset
• Emotional intelligence focus: Addresses the internal game of entrepreneurship—resilience, leadership, frequency management
• Community platform: Collaborate with fellow builders, not just consume content solo

Cons:

• Enormous commitment: Six months of weekly engagement plus implementing between sessions
• Social media-centric—if you hate Instagram/Facebook, this will be challenging
• 89.8GB of content requires serious storage and bandwidth
• Celebrity background might feel disconnected if you're in B2B or corporate spaces
• Premium time investment: not for dabblers or course collectors

Best For: Service-driven entrepreneurs ready to master social sales and personal branding. Business owners comfortable being visible and willing to commit six months fully. Anyone ready for transformation, not just information.

My Take: Xtina doesn't mess around. This is boot camp for becoming a magnetic CEO. The Frequency Intelligence module alone (addressing emotional resilience) is worth it if you struggle with entrepreneur burnout. I appreciate her philanthropic focus—$150K+ raised for causes including trafficking rescue shows this isn't just about profit. The VIP coaching calls provide accountability you won't get from passive courses. Just know you're signing up for deep work, not quick wins.

Get it here: https://coursesdrop.com/course/ceo-academy-by-xtina-harmsworth/

How to Actually Close More Deals (Beyond Just Taking Courses)

Here's an uncomfortable truth: buying sales courses doesn't close deals. Implementing what you learn closes deals.

I know this because I've been that person—$10K invested in courses, beautiful notes in Notion, zero additional revenue. The courses weren't the problem. My lack of implementation was.

So here's how to actually get results from these programs:

Match the course to your current deal-closing constraint. If prospects aren't even getting on calls with you, you need Market Like a CEO or CEO Academy—it's a positioning problem. If you're getting calls but not closing, you need Offer Engineering or 100K Offer System—it's an offer problem. If you're closing but pricing too low, you need The 7 Figure Offer Suite—it's a value problem.

Choose based on your sales style preference. Ross's analytical approach won't work if you're relationship-driven. Xtina's social-first strategy won't work if you're an introvert who hates video. Jereshia's strategic framework won't work if you want paint-by-numbers scripts. Match the teaching to how you actually operate.

Implement one course completely before buying another. I know the next shiny course looks tempting. Resist. Take one system, implement it fully for 90 days, generate actual revenue, then decide if you need another tool.

Track metrics religiously. Before starting any course, document your current close rate, average deal size, and sales cycle length. After implementing, measure again. If nothing improved, you either chose wrong or didn't implement—figure out which before continuing.

A final thought on sales training: the best closers I know are exceptional listeners who create offers so aligned with needs that "selling" becomes natural. They're not using manipulation tactics or high-pressure techniques. They're building genuine relationships and structuring value propositions that make sense.

That's what these six courses teach, each from different angles. They're not about "always be closing" nonsense. They're about understanding psychology, structuring compelling offers, positioning yourself strategically, and communicating value clearly.

Pick the one matching your constraint. Implement ruthlessly. Close more deals. Then—and only then—consider adding another tool to your kit.

Now stop reading and go close something.